Reflection

“Meaning is produced and reproduced under specific social conditions, through specific material forms and agencies. It exists in relationship to concrete subjects and objects, and is inexplicable except in terms of this set of relationships”

- Kress and Van Leeuen, 2002

According to Kress (2003), semiotics takes the sign - a fusion of a form and a meaning, as its basic unit. In making signs we, embedded in our cultures, select forms in such a way that they expresses the meanings that we have hence signs always express, through their form, the meanings that the makers of signs have wished to make. Through this assignment, I have learned about the ethics of blogging and the design structure that goes into making a blog look presentable. As in most blogs form follows function, ours was for college it had to keep a professional tone. My task was to attempt to follow the pre-given ordering of the written text, as addressed by Kress and Van Leeuen (1996) embodying the authority of the author, working assiduously to reproduce the meaning which the author had intended to retain credibility of my content what I referenced various scholars and avoid defamation and infringement rights. Images were to be articulated carefully and sourced if they were not our own. Balance in photo placement, text layout, and colours were essential to the final product of this blog.

Hope you enjoyed reading my blog!

References:

Kress, G.R, 2003, Literacy in the new media age, Routledge, London.

Kress, G.R. and van Leeuwen, T 1996, Reading Images: the grammar of graphic design, Routledge, London

Kress, G.R. and Van Leeuwen, T 2002, Multimodal Discourse: the modes and media of contemporary communication. Edwaqd Arnold, London.

The newspaper is dying.. NOT!

In an article titled “The fallacy of ‘the print is dead’ meme”, Josefowicz (2009) begs to differ from societal agreement that print is dying. That's because most of the public discourse tends to be dominated by information junkies and if there is little doubt that if you're an information junkie, the web is the way to go. But the reality is that info-junkies are only a small tribe. They consume the news at a prodigious rate and the web is the fastest way to satisfy their appetite. One of the posts was titled, Print is still king -- only 3% of newspaper reading is happening online. While the exact numbers are open to further investigation, the thrust of the argument is that the overwhelming majority read newspapers in print, not on the web. But even if talk about the death of print is very noisy, there's no denying that the web has changed and will continue to change the nature of print journalism. Newspapers must become digital enterprises, even if they choose to continue to print on some days or on every day of the week.

According to Walsh (2006), whether it is print, visual or multimodal, a reader should engage with a broad cultural and intellectual context, a wider textuality and politics. As practiced in the Singaporean Academy today, print media has for most part isolated textuality from the circumstances, events, and the physical senses that made it possible to render it intelligably. Kress (2003) posit a social trend away from the dominance of the written word and towards technological modes that stress the visual and the integration of multiple modes at the same time. According to him, while reading in the language-as-writing mode is fixed both by time and by strict standards of interpretation, reading in the multi-modal era departs from the unique significance of the image to a much more open field of interpretation. Van Dijk's (1991) thesis, like Wodak and Kress, implies that the exercise of power in modern, democratic societies is no longer primarily coercive, but persuasive, that is, ideological.

In my opinion, because there is a shift in audience expectations, people are looking to find information that is on-the-go. Yet it is safe today that watching people read the newspaper on the train, or picking up a copy from a near buy store has not died away and this genre will continue to provide it’s audience with deep analysis of everything happenings in years to come.

For furthur information on the future of print media, read here

References:

Josefowicz, M 2009, The fallacy of “the print is dead” meme, Media Shift, viewed June 12th 2010

http://www.pbs.org/mediashift/2009/04/the-fallacy-of-the-print-is-dead-meme117.html

Kress, G 2003, Literacy in the New Media Age, Routledge, London

Van Dijk, T 1991, Racism and the Press, in Robert Miles, Routledge New York

Walsh, M 2006, The textual shift: Examining the reading process with print, visual and multimodal texts, Australian Journal of Language and Literacy, Vol. 29, No. 1, pp. 24-37

Tweeting and Politics

In an article titled “Blogging is so Yesterday”, Zahid (2010) addresses on how microblogging has been influential to politicians in Malaysia. The 62-year-old PKR de facto leader, Anwar Ibrahim, has been actively tweeting as a way to counter what has been described as the ruling coalition’s alleged attempt to demonize him through government-linked media. The keywords are mobility and speed. Unlike blogs, Twitter’s emphasis on short status updates over often personal journals has made it more attractive.

A microblogging site like Twitter allows political leaders send short instant updates, ideas and thoughts on current affairs instead of long personal journals. A study showed 3G mobile user numbers are rising sharply. From 3 million in 1999, the numbers have skyrocketed to 28.9 million up to last year and are still growing, which makes applications like Twitter, designed specifically for mobile-phone users, the preferred option for information. With Twitter, you get snippets of information but blogs give you in-depth information. Anwar Ibrahim said that information from Twitter will reach voters first instead of blogs which makes the microblogging service the primary arena to win public opinion.

Not just in Malaysia, according to BBC (2008), blogging played a key role in the 2008 presidential elections. Obama launched a blog to win support of the the largest state of Florida which was of Jewish majority and most citizens were against him. But with his campaign and promises through blogging, he won the votes by a 60% margin.

According to Crossley (2010), Twitter is used by friends and businesses alike, with most users having the tool running as they work or surf the internet to keep in touch. People share links to interesting articles they’ve read, what they’ve eaten for lunch, discuss politics and plan their social lives on the popular microblogging tool. Although this may sound incredibly trivial, Brewer (2010) argues that businesses are now using Twitter for serious networking and the service has been used for breaking news - the recent China earthquakes were very quickly ‘Tweeted’ to the outside world by Twitter users in the region well ahead of the major news agencies.

References:

1. BBC 2010, Obama’s historic win in US election, BBC.com, viewed June 12th 2010

http://news.bbc.co.uk/2/hi/americas/us_elections_2008/7709978.stm

2. Brewer, D 2010, Editorial Ethics for Twitter Journalists, Media Helping Media, viewed June 12th 2010

http://www.mediahelpingmedia.org/training-resources/social-networking/401-editorial-ethics-for-twitter-journalists

3. Crossley, J 2010, Ethics on Twitter, Net Registry, viewed June 12th 2010

http://www.netregistry.com.au/news/articles/470/1/Ethics-on-Twitter/Page1.html

4. Zahid, J 2010, Blogging is so yesterday, politicians turn to Twitter, The Malaysian Insider, viewed June 12^th 2010

http://m.themalaysianinsider.com/articles_headlines.php?id=malaysia/52749-blogging-is-so-yesterday-politicians-turn-to-twitter

Issues in Photojournalism

In an article titled The Power of the Photograph, Heizmann(2007) reports from Croatia about a War Art Gallery and the impact it has in journalism. The gallery displays a visual view from both sides of the conflict and four international photographers put them together trying to produce a more global perspective of what actually happened during the war. This is quite different from the 15 seconds of TV newsreel that you get the international news channel. The exhibits always try to follow a story and get a little bit further into the story and closer to touch the lives of those who are affected by war. In the media, they have editors, publishers, who are sitting at their desks with their own political or ideological views of telling the story. The idea is to concentrate on conflicts that are happening in our lifetime today and to make people more aware of these conflicts. Photojournalists think a picture is more impressive than words. You can look into the eyes of the children; they're very terrified, very afraid. The War Photo Gallery is unique, because it is dedicated to conflict zone photographer, it is almost purely for educational purposes.

Lester (1991) argues that media critics and viewers question the use of gru

esome images, dozens of photographers hounding celebrities, picture manipulations that present misleading views, visual messages that perpetuate negative stereotypes of individuals from various multicultural groups, and images that blur the distinction between advertising and journalism.

Because images evoke almost immediate emotional responses among viewers, pictures have tremendous impact. Patterson and Wilkins (1998) believe that with well-chosen words, visual messages combine to educate, entertain and persuade. But the flip side to such visual power is that images can also offend, mislead, stereotype and confuse.

Emery and Curtis (1995) explains that editors need to be sure that images of murder or automobile victims are really necessary to tell the story. The media concentration on criminal activity creates an exaggerated perception of crime in the minds of viewers. Rather than focusing on bloody body bags, journalists need to explain the underlying social forces that cause such tragic events to occur.

In my opinion, photojournalism will continue in forms of Art Galleries, news, as long as they continue to make an impact on its viewers. Pictures and words co-exist with one another and today’s society is more likely to judge an article by the pictures presented more than the text itself.

For furthur information, click here.

References

1. Emery M & Curtis, T 1995, Photojournalism Ethics: Timeless Issues, CSUF, viewed June 12th 2010

http://commfaculty.fullerton.edu/lester/writings/photoethics.html

2. Heizmann, S (2007), The Power of the Photograph, ABC.net, viewed June 12th 2010,

http://www.abc.net.au/rn/mediareport/stories/2007/2051819.htm

3. Lester, P 1991, Photohournalism: An ethical approach, Laurence Erlbaum, New Jersey.

4. Patterson, P & Wilkins, L 1998, Media Ethics: Issues and Cases, McGraw Hill, Boston.

5. Sontag, S 1977, On Photography, Straus and Giroux, New York.

Issues shifting from the traditional TV to Mobisodes and Webisodes.

In an article titled Webisodes for Kids, Funnell (2007) talked to Chris Corbett on 20th December on webisodes as a growing outlet for creative TV. Corbett, a traditional TV writer/producer, created the webisode TinyTown. He believes they have a chance for greater autonomy, it skips the part where producers have to convince people to make it and the nature of the web itself allows greater response from audience due to its accessibility and time-shift. He does not compromise on quality production as Youtube uses cheap home-cameras to make its videos. Corbett uses HD camera and even though it grounds down to Youtube size, the quality looks great. He believes the length of a mobisode should not be more than 5 minutes as it can lose you at any point with the click of a button. Corbett was a traditional writer for television and found it more difficult to write a short mobisode as every scene had to be concise, have drive and momentum and can not afford to lose people.

According to the Writers Guild of Canada (2007), popular scripted YouTube has a ‘poorly’ lit handycam look and very rarely follows a classic three act structure.

This is a direct indication from the audience that this is the screen language they want be spoken in. It sounds so simple but it is worth pointing out: there is a reason that the 12-24 age bracket is leaving broadcast television. What they find there does not appeal to them. They do not want procedural crime drama and they certainly do not care that writers who went to film school. According to Dawson (2007), to consume mobile television is to escape the social and spatial constraints of the home as well as the feminine connotations of domestic viewing and for more interactive forms of perambulatory public leisure and consumption.

The issues faced by shifting TV to mobisode and webisode production can be summed up by the way the way “24” was made. Dawson (2007) explains that 24: Conspiracy, a serialized spin off of Fox’s 24, uses a different cast for its mobisode production. 24 is one of the most expensive productions on television with high-tech special effects. 24: Conspiracy, on the other hand, was shot on digital video on a shoestring budget, employing a non-union crew, unadorned sets, minimal location shooting, and unknown actors. Each webisode was limited to one minute in duration. Over 70 percent of shots are tightly framed close-ups, lit in a flat, high-key style as opposed to 24’s distinctive cool blue color scheme. Dialogue is terse, just like Corbett assessed, even more so than on the laconic 24 and performances are exceptionally expressive. Blocking centers characters squarely in frames shot with an extremely shallow depth of field. It was moderately well-received by viewers and critics, and in 2006 it received an Emmy nomination for outstanding internet, cell phone, or iPod programming.

In my opinion, mobisodes and webisodes are a relatively new medium and yet they have managed to impact society and their viewing habits at an exponential rate. They will continue to make progress as producers and writers in this medium keep innovating with new ideas and applying it to this genre to meet audience expectations.

References:

1.Dawson, Max 2007, ‘Little players, big shows: format, narration and style on television’s new smaller screen’, Convergenge: The New International Journal of Research on New Technologies, Sage Publications, Vol 13, No. 3, pp.232-250.

2.Funnell, A 2007, Webisodes for Kids, ABC.net, viewed June 4th 2010

www.abc.net.au/rn/mediareport/stories/2007/2124198.htm

3. Writers Guild of Canada 2007, Writing for Webisodes, Mobisodes, Games and Other Digital Platforms, Writers Guild of Canada, viewed June 4th 2010,

http://www.wgc.ca/files/Digital%20Guidelinesfinal.pdf

Good design for screen genre.

For our assignment, my group members presented on the topic Writing to Communicate. Although the presentation was very informative overall, it lacked strength in design and layout principles which could have engaged the audience eve more.

The first slide I will discuss is the following:

According to Bernahdt (1986)’s visual gestalt, there is good visual comparisons as well as continuation of text. But if we look at it from Reep (2006)’s perspective, there is little balance of the pictures present. The heading is clear as it allows the reader to focus on the top first to find the data and as we progress, see the top to find changes in topic. The spelling mistake of listerner makes the information look less credible and poorly collected to attract the reader.

This slide is a continuation of the previous slide hence there is no proper heading given to it. Reep (2006) mentions the importance of having lists and indentations in slides to make them more reader friendly. This is present in the slide which makes it a very attractive and easy to read pattern. The colour red on the word “example” places great emphasis that this segment is important and directs our attention towards it. It develops fluently as the climax is placed towards the centre of the page and the closure gives us a brief conclusion of the topic, hence this slide can be considered more appealing than the first.

This slide has a more balanced image and the visuals are balancing out each other due to their positioning. While one image is focused on writing and the other on hearing which commutates a speaker shows a summary of the topic being discussed. a The margins make the work look neat, the heading is clear and attracts attention.

Overall, I felt that the group presentation was verbally good, but slides were at times messy and poorly presented. The strength of this presentation was that it was very clear in conveying its message and the biggest drawback was that it lacked visuals to relate our theories to real-life perspectives which could have made the presentation more engaging.

References:

Bernhardt, S 1986, Seeing the Text, Composition and Communication, viewed April 12th 2010,

http://www.jstor.org/stable/357383

Reep, D 2006, Document Design, Technical Writing, 6th Edition, New York Ch. 6, pp. 133-172

New Forms of Media Publishing

Source: learningmatters.tv/blog/

Naughton (2006) believes that in the modern world, digital convergance, personal computing, global networking has caused radical shifts in the environment.

New trends of media that have emerged recently and has opened up a platform for society are Flickr, Youtube, Facebook, Twitter, E-books, Alternative online newspapers and online journalism.

Flickr allows you to share your work, entice audience, creating galleries and widgets allowing a feedback mechanism with comments, subscriptions to get individuals to value user generated content. According to Social Media Statistics (2008) Flickr now hosts more than 4 billion images.

Renata (2008) states thatYoutube allows students all over the world can get education free of charge. Obama used this device to promote himself during his campaign and after he got elected. This is so innovative that no president of the United States has used before and it made many rethink new media and politics. Many companies can have their commercials on YouTube. From TV shows to movies to compete with Hulu YouTube is searching new horizons. Online celebrities are created and people can use YouTube to communicate with others. They can use different tools within the site to do that including friends, subscribers, comments, playlists, ratings and, the most popular, views.

Nelson (2009) claims that Facebook, MySpace have changed the way we view our relationships. Everyday millions of couples meet online either because they do not have time to look for someone in a bar for example, or do not want to date someone that they met in the workplacor simply because they are shy.

At the current rate, Social Media Statistics (2008) show that Twitter will process almost 10 billion tweets in a single year. Trending topics keeps us on our toes on hot topics that are spreading across the globe.

Sungwoo (2008) talks about the swarms of amateur online journalists are putting this technology to use, on open publishing sites such as Indymedia and on countless weblogs, adding a grassroots dimension to the media landscape. As the public turns toward participatory forms of online journalism especially in countries like Iran, Malaysia, Indonesia, China , and as mainstream news outlets adopt more of those interactive features in their online versions, the media environment is shifting, slowly and incrementally, away from the broadcast model where the few communicate to the many, toward a more inclusive model in which publics and audiences also have voices.

References:

Centre for Communications and Civic engagement (2008), Centre for Communications and Civic Engagement, viewed April 12th 2010,

http://depts.washington.edu/ccce/digitalMedia/newsimpact.html

Naughton,, J (2006), ‘Blogging and the emerging media ecosystem’, viewed April 12th 2010,

http://reuteursinstitute.politics.ox.ac.uk/about/discussion/blogging.html

Nelson M (2009), Some bits, Nelsons Weblog, viewed April 12th 2010,

http://www.somebits.com/weblog/

Renata, E 2008, The Impact of Youtube, Blogger.com, viewed April 12th 2010,

http://youtubeimpact.blogspot.com/

Social Media Statistics 2008, Austin's New Media Lab, viewed 12th April 2010

http://www.scribd.com/doc/11481779/Social-Media-2008-Statistics

Sungwoo,C 2008, The Impact of Online Journalism, NowPublic, viewed April 12th 2010,

http://www.nowpublic.com/opinions/impact-online-journalism

Types, building and structuring blogging communities.

White (2004) defines a blogging community where people individually and collectively come together to express themselves. When people care about who said what and not just the what alone, this relationship forms a dynamic and links are no longer the only means of communicating a message across. Carpenter (2004) explains that people join communities for different reasons, have different interests and participate in different ways. There is no guaranteed formula for the success of a community and no single model that has been shown to work every time.

Source: www.gamexeon.com/forum/

To create a blogging community, it is very important to organize yourself interms of the content that will be added, the layout, style, and tools that will attract the audience. List your blog permalink in directories. According to Wordpres (2008) permalinks are the permanent URLs to your individual weblog posts, as well as categories and other lists of weblog postings. The URL to each post should be permanent, and never change — hence permalink. There are many blog directories on the Internet to chose from. A simple Google search for "blog directories" will bring thousands of results, hence marketing your blog.

One way to create a community is to have a signature link to your blog on message boards and forums. According to Perez (2008) The most natural place to start to create ‘community’ on a blog is within its comments section. This is a good place because in our day and age it is a place that most web users are ‘wired’ to look for interactivity in. Most bloggers have them – they’re on by default when they set their blog up and they never switch them off. They see the comments as adding a lot to the blog – making it a place of shared learning, interactivity and dynamic conversation. Other bloggers decide not to have them. Their reasons vary from not having time to moderate them to being frustrated by comment spam.

Martin (2007) thinks that tags have a lot of potential. To a certain extent, they could be used to replace searching, if done well. The tag cloud is easy to scan. A list of tags will be clearly recognised as such if it is in a cloud. The cloud works because it fits a lot of information into a small space, and is easy to scan over. The tagging system is useless when the tags you use vary.

According to White (2004), there are 3 kinds of blogging communities. The first kind of blog is the Blogger Centric Community where the one is blog is owned by one owner or organization with readers and commentators making the community. The second kind is the topic centric community where the central focus is on the topic of concern and power and identity of bloggers is distributed across the community. Last is the boundaried community which a collection of blogs and blogs readers are hosted on a single site.

An example of Blogger Centric community can be Blogger.com itself. There is a blog owner of a group of people owning every blog with whom the power rests, , they may emerge overtime, share personal details via private email, instant messaging “widgets” that are given on the website Comments can be allowed and not allowed but the latter would allow no visible manifestion of the blod. Blogs on blogger are almost broadcast-like where people talk about their topics of interest, their day, their lives and commentators can only comment and critique on that but not control it.

References:

Carpenter,T 2004, Designing for an online community: a guide, Australian Flexible Learning Network, viewed April 12th 2010,

http://www.flexiblelearning.net.au/guides/onlinelearningcommunity.pdf

Martin, M 2007, Using Categories and Tags Effectively on Your Blog, Problogger, viewed April 12^th 2010,

http://www.problogger.net/archives/2007/09/27/using-categories-and-tags-effectively-on-your-blog/

Perez, S 2008, Blog Comments Still Matter, viewed April 12^th 2010

http://www.readwriteweb.com/archives/blog_comments_still_matter.php

White,N 2004, Blogs and community- launching a new paradigm for online community? Full circle associates, viewed April 12th 2010,

http://www.fullcirc.com/weblog/2006/12/blogs-and-community-launching-new.htm

Wordpress (2008), Codex, Wordpress. Org, viewed April 12^th 2010,

http://codex.wordpress.org/Using_Permalinks

Classification of blogs and opinion about the most appropriate classification approach.

Herring (2004) classifies blogs into the following categories:

Source: kt.flexiblelearning.net.au/

1. Educational Blogs- the blog serves as an accurate summary of the course that prospective students or new teachers can refer to.

Source: www.becker-posner-blog.com/

2. Legal B"law"gs- Blogs by lawyers or law students, which discuss law and legal affairs are often referred to as "blawgs."

Source: http://blogs.statravel.com/

3. Travel Blogs: Allows modern-day travelers with blogs as a way to share their stories and photos, even while they are traveling around the world.

Source: http://www.bookninja.com/

4. Literary Blogs- Bloggers write about the publishing industry, writing, current fiction, poetry, literary journals, reader's diaries, criticism and genres of literature.

Source: http://www.nationhealth.blog.com/

5. Health Blogs- Recent trend deals with actual patient cases. This blog allows other physicians to submit cases to the web site. Physicians can then offer comments or help with the case.

Source: http://www.blog.facebook.com/

6. Topical Blogs- These blogs focus on very particular niche. An example is Facebook Blog, which covers nothing but news about Facebook.

Source: http://blog.sellingtoconsumers.com/

7. Business Blogs- Used as the core of the business bringing in revenue from advertising, selling products or information

Source: http://www.blogspot.com/

8. Personal Blogs- Blogs where people can easily talk about their hobbies, their life experiences, day to day events, share their own artwork, poetry, photography and allow others to contribute.

Source: http://technorati.com/

Political Blogs- Current trends show that candidates in elections, use blogs and incorporate them as part of their own campaign mechanisms.

When classifying blogs, it is necessary to primarily know your target audience, which is then followed by the topic being focused on, and then style and format. If your blog doesn’t reach your audience, it will just appear as another redundant piece of work adding onto the blogosphere. The availability of visual design elements - division of the screen into columns, image use, color and typeface choice says Hagerty (1996) and along with the placement of elements on the page permitting meaning to be suspended in the visual according to Lacan (1998), allows for non-textual self-expression.

Simons’ (2008) classification shows that she has minutely broken down the category of personal blogging and put them in separate categories of disgests, popular mechanics, exhibitioning, diary whereas in Herring (2004) classifies all these four categories in one. It seems that Simons has devised these results more on focusing on individuals rather than looking at the full picture. Herring’s classification is more or less, sums up the types are classified into. Gatewatchers and advocates contribute a small portion as compared to the blogs published on literary, health, topical legal issues. Hence I think Herring’s classification is more clearer and balanced as compared to Simon’s classifications.

References:

Hagerty, R. E 1996 The Elements and Principles of Visual Organization, Eyes on the Future: Converging Images, Ideas and Instruction, International Visual Literacy Association, pp.273-273

Herring, S. C, Scheidt, L. A, Bonus, S, & Wright, E 2004, Bridging the Gap: A Genre Analysis of Weblogs, In Proceedings of the Thirty-seventh Hawaii International Conference on System Sciences, Los Alamitos

Lacan, J 1998, What is a Picture? The Visual Culture Reader, 2nd ed, pp. 126-128, London, Routledge

Simons, M 2008, Taxonomy of Blogs, ABC.net, viewed April 12^th 2010

http://www.abc.net.au/rn/mediareport/stories/2008/2372882.htm#transcript

Blogs as current phenomenon & benefits to the community

Blogging today is simply the most explosive outbreak in the information world since the Internet itself. It has penetrated into our lives with its easy access and flexibility to express any message that we wish to convey across borders and boundaries.

McLean (2009) explains that the 2009 State of the Blogosphere survey demonstrates, the growth of the blogosphere's influence on subjects ranging from business to politics to the way information travels through communities continues to flourish. It is difficult to count the exact size of bloggers due to so many platforms, types and metrics, but according to Social Media Statistics (2008). Blogger.com was seen to alone have grown by 68% compared to 2007 and 184 million people started a blog. Micro-blogging site Twitter grew an unprecedented 752% with 4.43 million monthly visitors. Hence 2009 was projected to continue to grow and be accessible to more individuals.

In European countries, Brown (2008) claims that blogging attracts the business-minded and sets a forum to discuss social issues, whereas in Asian cultures, blogs are used to voice political opinions. The Star (2009), quotes Utusan Malaysia that blogs in Malaysia ranked amongst the highest in the world. It has about 500,000 bloggers after Indonesia and the European Union.

In Iranian context, according to Rowse (2009) 40 newspapers were banned over the last 5 years and during electionslast year, it banned journalists from moving around the country and blocked Facebook, Twitter, and other sites. In this setting, disenfranchised Iranis have often turned to the blogosphere to engage in commentary critical of the regime.

This benefits the community that the blogs provide as a breakthrough for the medium and deeming the blogosphere as both a key driver of the protests and a source of news more reliable than any other source in the country.

References:

1. Brown, S 2008, Leading Average: Top Blog Trends, Modern Life, viewed April 12th 2010,

http://modernl.com/article/leading-average-top-blog-trends

2. McLean, J 2009, State of the Blogosphere 2009 Introduction, Technorati.com, viewed April 12th 2010

http://technorati.com/blogging/article/state-of-the-blogosphere-2009-introduction/#ixzz0lN2t3bxm

3. Rowse, D 2010, Blogosphere Trends- What are bloggers writing about, Problogger.com, viewed April 12th 2010

http://www.problogger.net/archives/2010/04/07/blogosphere-trends-what-are-bloggers-writing-about/

4. Social Media Statistics 2008, Austin's New Media Lab, viewed 12th April 2010

http://www.scribd.com/doc/11481779/Social-Media-2008-Statistics

5. Sussman, M 2009, Day 5: Twitter, Global Impact and the Future Of Blogging- State of the Blogosphere, Technorati.com, viewed April 12th 2010

http://technorati.com/blogging/article/day-5-twitter-global-impact-and/page-2/

6. The Star 2009, Blogging in Malaysia ranks among highest in the world, Star Online, viewed April 12th 2010

http://thestar.com.my/news/story.asp?file=/2008/4/3/nation/20827588&sec=nation

The purpose of this blog.

Welcome to this IPD weblog which, by the end of this semester, will provide you with a professional approach and in-depth analysis to current issues, trends and theories in publication and design that aim towards one main goal- effective communication. My target audience, in this case, will be my course mates for whom it is necessary to learn more about the issues and trends so that later they can apply in their own professional lives.