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When classifying blogs, it is necessary to primarily know your target audience, which is then followed by the topic being focused on, and then style and format. If your blog doesn’t reach your audience, it will just appear as another redundant piece of work adding onto the blogosphere. The availability of visual design elements - division of the screen into columns, image use, color and typeface choice says Hagerty (1996) and along with the placement of elements on the page permitting meaning to be suspended in the visual according to Lacan (1998), allows for non-textual self-expression.
Simons’ (2008) classification shows that she has minutely broken down the category of personal blogging and put them in separate categories of disgests, popular mechanics, exhibitioning, diary whereas in Herring (2004) classifies all these four categories in one. It seems that Simons has devised these results more on focusing on individuals rather than looking at the full picture. Herring’s classification is more or less, sums up the types are classified into. Gatewatchers and advocates contribute a small portion as compared to the blogs published on literary, health, topical legal issues. Hence I think Herring’s classification is more clearer and balanced as compared to Simon’s classifications.
Hagerty, R. E 1996 The Elements and Principles of Visual Organization, Eyes on the Future: Converging Images, Ideas and Instruction, International Visual Literacy Association, pp.273-273
Lacan, J 1998, What is a Picture? The Visual Culture Reader, 2nd ed, pp. 126-128,
Simons, M 2008, Taxonomy of Blogs, ABC.net, viewed
http://www.abc.net.au/rn/mediareport/stories/2008/2372882.htm#transcript
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